The Connector’s Advantage

7 Mindsets to Grow Your Influence and Impact

With a record-breaking number of people either out of work or transitioning to remote work, connections—particularly diverse and inclusive connections—are more important than ever. Expanding your connections and being an inclusive Connector is critical to attaining faster, easier, and better results, especially when job hunting, reentering the workforce, or reimagining your current role in the wake of the pandemic.

And even if you are already a Connector, this book will help you take it up a level.

Connectors think and act a certain way that makes things happen faster, easier, and often with a better result. This book will explain:

  1. Why relationships and connecting are critical to your results, success, and even happiness.
  2. How inclusive Connectors have a way of thinking and acting that enables stronger relationships and builds better workplaces.
  3. How ANYONE can infuse these mindsets and behaviors into their interactions and see the impact.

Want to know what kind of connector you are? Take this Quiz!

Michelle Tillis Lederman has curated connections and includes expert advice from over two dozen authors, coaches, and business owners including Marshall Goldsmith, Dorie Clark, Ivan Misner, Susan RoAnn and more.

Regardless of your goal—a new job, a promotion, new business, a referral—who you know and who knows you will lead to opportunities. It is the strength of your relationships that leads to your success.

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Do you prefer audio books? Click Here to buy the audio book and then get the accompanying documents: Resources List & Tables and Charts

Invite Michelle To Present In Depth To You and Your Team

Adopt the mindset of a Connector and get results faster, easier and better… with a program based on the book
Get Known Get Connect Click Here to Learn More About the Connected Leadership Presentation
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Get Known Get Connect Click Here to Learn More About the Get Known, Get Connected, Get Ahead Presentation

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Michelle as an Author

Michelle has written several books that truly help people work better together. From getting the job you want in Nail the Interview, Land the Job and Heroes Get Hired to continuing to build your network in The 11 Laws of Likability and The Connector’s Advantage. Michelle provides the resources to further your success. Featuring real-life anecdotes, activities and self-assessments, her books are easily actionable and perfect for anyone at any level of an organization.

View Michelle’s Other Books

What people are saying about The Connector’s Advantage

If you want to be a leader of the future, you must know how to build alliances and partnerships – The Connectors Advantage will help you do just that.

Marshall Goldsmith, the New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There.

In the new economy, it’s not who knows you, it’s who trusts you. When in doubt, don’t forget Michelle’s Law #10.

Seth Godin, Author Linchpin

Too often I meet talented and highly skilled women who wait too long before enlisting allies who can help them grow in their careers. The Connector’s Advantage is the book these women have been waiting for—a guide that clearly shows how to cultivate and grow the strong circle of connections that is key to sustainable success.

Sally Helgesen, best-selling author of How Women Rise

As a CEO and a leadership coach, I’m often called on to share my insights with others. My advice is always the same: create positive lasting memories with authentic, human connections within your organization and beyond. Not only does Michelle Tillis Lederman understand how to do this, but she communicates this knowledge with ease. The Connector’s Advantage is the authoritative guidebook to navigating and maximizing the potential of your connections.

Garry Ridge, President and CEO of WD-40 Company

I know how many hurdles there can be to growing a business—a strong network gives you a leg up. The Connectors Advantage offers real, applicable advice on how to create authentic connections for reaching your potential, and standing out from the crowd.

Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business and author of Stand Out Networking.

The Connector’s Advantage is a treasure trove of information about how to build strong, valuable ties that enhance your personal and professional life written by someone who has done the research and put it into practice.

David Burkus, best-selling author Friend of a Friend

I coach individuals on building relationships. Michelle Tillis Lederman is correct when she writes that in this networked age, relationships are our greatest assets. Her book, The Connector’s Advantage, provides a comprehensive analysis about building and maintaining these assets.
Michelle does an incredible job of outlining 7 Mindsets that expert Connectors leverage, and she also shares valuable advice on ways to build relationships that magnify your impact and influence both personally and professionally.
If you want to expand your ability to connect and grow your network, the Connector’s Advantage is for you.

Neena Hogle, Owner & Founder of Fearless Networking

There is no doubt that being a Connector is a huge business advantage and great step towards success. Read this book for a roadmap. 2 huge Likeable thumbs up from me!

Dave Kerpen, NY Times Bestselling Author, The Art of People

Michelle Tillis Lederman has the ability to drill down on human experiences and find the essential lessons to be learned from them. There are times I just want to hunker down with my laptop, but I add the most value when I’m out kissing frogs.

John Katzman, educational entrepreneur, founder of The Princeton Review, 2U and The Noodle Companies

If you’ve ever wondered why some people seem to be better at building stronger, more effective relationships than others, The Connector’s Advantage is a must-read. Michelle Tillis Lederman is a networking virtuoso whose insights are indispensable for anyone seeking to take their personal and professional life to the next level.

Jordan Harbinger, podcast host of The Jordan Harbinger Show

Michelle Tillis Lederman’s book, The Connector’s Advantage, speaks to me in all the ways that shape the heart of my core beliefs about networking and building a connected support network. “Connections matter,” Michelle says, and she couldn’t be more right. Strategically speaking, nothing matters more. This book belongs in your top five business/leadership library. Keep it close – you will be re-reading it often.

Major General Mari K. Eder, U.S. Army, Retired, Strategic Communications Expert

Any successful business person will tell you that they didn’t get where they are on their own. Michelle Tillis Lederman’s book not only describes how to make successful connections, but also guides you through the steps of how to develop and supercharge the relationships that will take your life and career to the next level.

Jeffrey Hayzlett, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy

As a champion of promoting diverse and inclusive workforces, and empowering executive-level talent for people of color, my impact often depends on the quality of the relationships I am able to cultivate with others. Michelle Tillis Lederman’s insights into creating, nurturing and sustaining authentic connections are invaluable to my work in this realm. The Connector’s Advantage has earned a coveted place on my bookshelf and will be recommended to the participants of our professional development academies.

Viola Maxwell-Thompson, President and CEO of Information Technology Senior Management Forum (ITSMF)

When a networking guru like Michelle Tillis Lederman shares her knowledge, everyone should pay attention! The tools and insights offered in The Connector’s Advantage are invaluable to anyone seeking create powerful strategic connections in order to broaden their impact and influence.

Denise Brosseau, CEO of Thought Leadership Lab and author of Ready to be a Thought Leader?

Today, we can connect with people in many ways both digitally and in person, The Connector’s Advantage explores the ways to authentically connect with others to improve our lives professionally and personally. In business, we need to remain connected in order to collaborate to solve the complex problems we encounter and need to solve quickly and innovatively.

Rachel Horwitz, Global global learning and development director, M&M Mars

One of the most powerful things an entrepreneur can do is create a network of authentic connections. The Connector’s Advantage should be in every business-minded individual’s library. Whatever stage your business or career is at, a carefully cultivated network can help move you up to the next level.

Matthew Pollard, podcast host, The Introvert’s Edge

Michelle Tillis Lederman has a black belt in networking and isn’t afraid to use it! Keeyaaa! In The Connector’s Advantage, she is your Sensei, teaching the moves and skills you need to become a master communicator. Full of ‘judo chop’ insights she has collected from other networking masters, it’s a book no aspiring influencer should be without.

Ryan Foland, Keynote Speaker and Podcast host

None of us goes through life alone, nor should we. Authentic, collaborative relationships are imperative to achieving any type of personal or professional transformation. The Connector’s Advantage is essential reading for anyone desiring a stronger, more powerful launch pad for change.

Lisen Stromberg, author of Work Pause Thrive

I’ve worked in the White House, Hollywood and Silicon Valley—none of which would have been possible if I hadn’t cultivated strong relationships with the right people. Like me, Michelle Tillis Lederman has walked the walk, and has the credentials to prove it. As one of Forbes Top 25 Networkers, she is a virtuoso in creating connections. The Connector’s Advantage is masterclass in networking, from one of the best.

John Corcoran, creator of Smart Business Revolution

We’ve all heard the saying: it’s not what you know, it’s who you know. It’s also, as Michelle Tillis Lederman understands so well, how well they know you. As an HR executive, I can attest to the fact that the ability to engage and connect with others is a critical element of any successful career. The Connector’s Advantage is overflowing with insights that will benefit individuals at any stage of their career.

Ravena Valentine, Vice President, Senior HR Leader, People Solutions at Cox Automotive

Section 3 on diversifying your connections and using LinkedIn and technology to build relationships is worth the price of the book alone. 

Robbie Kellman Baxter, author of The Membership Economy 

Insightful, Informative and Actionable. Michelle, author shares excellent pointers on how to build, engage and grow professional network in an authentic manner. 

Santhosh Devati, Angel Investor + Mentor 

I have had this book for a while now and thought it was about time to write a review. I think I have always had a large network and known that having relationships was important. What I found useful in this book was that its about developing and maintaining deeper relationships that really helps move one to the next level. Michelle is a fantastic writer coach and speaker and if you have ever seen her you will love reading her books and vice versa. The writing and examples are sharp, clear and to the point. Highly suggest this read. You won’t be sorry. 

Catherine M. White 

Easy to read, hard to put down – so many key tips for building and growing the network you need! Especially when it comes to defining your goals. Highly recommend! 

Michele Hart, Esq. of M. Hart Divorce & Family Law 

I just read the networkers section — great read, highly recommend… fun to analyze your own skills! 

Melanie F

The Connector’s Advantage gets right at what I believe to be the most important element of my business success: connecting. Sure, it is important what you know. But it truly makes a tremendous difference WHO you know and how you choose to leverage that connection. This book is full of wisdom that any entrepreneur or business owner could use. Stop focusing on the things that don’t matter — and connect!! 

Jess Hershey

As someone who specializes in stress management the idea that connection is correlated to your health makes complete sense. Michelle links your happiness, health and success to the relationships you build. I appreciate that she doesn’t just tell you but provides practical ways to implement the ideas. Her examples and research reinforce her message. This is a thoughtful and extremely well-written book. A must read. 

Coach from NJ 

Michelle wrote this book with conviction and it’s a real “GAME CHANGER”. The Connector’s Advantage has become my road map that keeps motivating me to take action that pays it forward. 

Desheen L. Evans 

Michelle Tillis Lederman’s latest book, “The Connectors Advantage” proved to be more eye opening and useful than I had anticipated. Her concise, organized writing style engages the reader, and one finds herself easily absorbing Lederman’s very practical 7 Mindsets to Grow Your Influence and Impact. 

My own biggest takeaway was her advice for leveraging social media, particularly LinkedIn. After I read the entire book, the first thing I did was update my LinkedIn page based upon her recommendations. I’m glad I did. 

As I go forward connecting and growing my network, I find myself referring back to “The Connector’s Advantage” to review particulars from each of the seven mindsets Lederman presents. It’s a guide worth keeping. 

Ellen Chong 

Michelle explored areas of being a connector that I had not contemplated … abundance and being conscientious. If creating connections and building relationships are important to your professional life, you should invest in this book. 

Frank J. Agin 

There’s a ton of drivel out there about how to better network, how to prospect better leads, how to be more “authentic” but really that’s code for how to make people “think” you are….but The Connector’s Advantage weaves honest, practical advice into a blueprint for how to build life-long relationships with those we live and work. We’ve all heard that genuine relationships are fundamental to success in business and life and in the 21st century, that truth will only intensify. If you want the way you connect to set you apart in the minds and hearts of important people you care about, Lederman’s book will guide you there. 


I loved Michelle’s book, The Connector’s Advantage. So much wisdom in her book about how to be more authentic, and develop relationships that matter and understand how you can be a better, more valuable connector for yourself, your network, your organization (not to mention in your personal life with family, friends, and loved ones). I love Michelle’s energy and passion too, which you can feel as you read – she is a master connector and always gives the best advice and ideas! A definite must-read. 


The Connector’s Advantage is essential reading for anyone who wants to have greater impact and influence at work and in life. Michelle Tillis Lederman lays out the WHY, the WHAT and the HOW in a way that makes it easy to take action so you can have greater career success, better business opportunities, and more joy in your life. 

The book is packed with practical strategies and examples, including a useful chapter on how Connectors use LinkedIn in an authentic way. You’ll come away with plenty of actionable tips and even some ways to phrase your conversations. 

The tone of the book is reassuringly non-judgmental. Listening to Michelle (I have the Audible version) makes it all feel possible and like I can’t go wrong. All I have to do is take a step, even if it’s a baby step. 

So read this book and start from where you are, choose the kind of Connector you want to be and use Michelle Tillis Lederman’s strategies to start enjoying your Connector’s Advantage! 


I loved the structure of the book and the message around networking and focusing on building your center of influence. 

Elona Shtopaku 

I’m thrilled to have read this book. Michelle is an authentic example of how to be a connector. 

I especially appreciated Chapter 10 in her book “Connectors have a generous spirit”. Michelle’s reminder that “A generous spirit is one that engages others with an open heart and mind” brings me back to why I love connecting people.  

I also appreciate how Michelle clearly details how to create boundaries when trying to provide value to your network. The sentence; “When you are in a career where your product is your expertise, it is sometimes hard to differentiate for the person asking and for you to set boundaries.” resonates so deeply, it gave me goose bumps. This line alone has given me permission to actively express how I empathize with another’s challenges and pain points, and provide instances of how I have helped others in similar circumstances. I now have a couple of simple sentences to bridge those thoughts with an invitation to discuss what I am able to help my network contact manage.  

Thank you, Michelle! 

Deborah Goldstein 

I have never thought of myself as a connector. I am an off-the-charts introvert, and I thought that connectors were the people that loved going to mixers so they can smoothly move from person to person, leaving enchantment in their wake. That is SO not me. But reading this book opened my eyes. I am actually a very good connector–I recognized myself in many of the techniques and learned a whole lot more techniques that I can comfortably put to use. If you don’t know how to be a connector–or just want to be a better one, this book is for you. 

Mike Moran 

The Connector’s Advantage gives a new perspective on topics that most can benefit from around human connection – both professionally and personally. Michelle touches on emotional intelligence, which is something that comes up frequently. Even for those who are proficient or more in tune with EQ, The Connector’s Advantage brings awareness around your own personal connection style and where you can improve or flex with suggestions to make you a better connector. Overall a great read! 

S. Armstrong 

If you are in business, this book is a MUST read. 

From a thorough analysis of what a Connector is, to how you can improve your Connector abilities, this book should be required reading whenever you want to amp up your success. 

Michelle is an authentic connector. Her passion and subject matter expertise on how bona fide connectors engage is unparalleled. I look forward to more from her. 

Rebecca C. 

I’ve had the pleasure of knowing Michelle for some time. Her work is always high-impact and thoughtful – and this book is certainly both. 

Lisa Sun 

If you find yourself wondering when, what, how, who… this book is for you. If you are already pretty good at the networking thing, but connections could use a little more help, or if you just know that the future is about relationships, this book will be your guide to help you not only know what to do and how, but also help you feel confident about connecting. For real. 

Jeanette Bronee 

Everyone knows connections are everything, but not everyone knows how to unlock their magic: Michelle provides a practical and useful read that enables even the most ‘connection challenged’ individual to reap the benefits and advantages of being a Connector! 


I’ve been a fan of Michelle Tillis Lederman since seeing her presentation at the 2018 International Toastmasters Conference in Chicago. The book provides actionable steps to not only grow your own network but to help others grow theirs as well. 


Michelle Tillis Lederman is correct when she writes that in this networked age, relationships are our greatest assets. Her book, The Connector’s Advantage, provides a comprehensive analysis about building and maintaining these assets. 

Whether you by nature love to be with others all the time or are more introverted, the book contains valuable lessons. 

Throughout, Michelle identifies obstacles and self-imposed limits that hinder relationship growth. She provides insight and examples showing how to overcome these. She also provides recommendations for further reading on the topic. 

To me, the key take-away from this book is the importance of staying positive in your attitude, your actions, and in interpreting the actions of others. The book further emphasizes that trust is the keystone of relationships and it explores the many sides of this concept. 

If you want to expand your ability to connect and grow your network, the Connector’s Advantage is for you. 


This book really provides context for not just how to succeed more in your career but how to enjoy yourself more while building it. Lots of easy to apply info to make life easier. The most successful people ARE the most connected. Not just in having a wide network and a fat rolodex – honest and genuine connections with other people who you enjoy, have things in common and can build mutual benefit makes for more rewarding work. Building meaningful connections is a true advantage, in every sense. 


Easy to follow guidance to help you make the most of interactions with others. Found immediate opportunity for application. “The Connector’s Advantage” helped me step back to look at my engagement with others and I already see impact of a higher quality exchange. 


“The Connector’s Advantage” touched me in a personal way. Currently in a transitional period of later life, I found this book inspiring and powerful. Michelle Lederman reminded me of the importance of relationships! I began to examine my own connections and friendships. 

With a fresh simple approach, Michelle shows why connections matter and how to build long lasting relationships. She teaches that both introverts and extroverts posses the inherent tools to become connectors. “Networking is something you do; a connector is who you are” says Michelle. 

An inspiration for this day and age, is the theme of moving away from the “me” thinking to the “we” thinking. No matter what stage of career or stage of life, there is benefit for everyone in this well written book. I am glad I read “The Connector’s Advantage.” 

Amazon Customer 

This book makes you think about your style, how you interact with others and gives you the tools to improve. Michelle provides ways to up your connecting game, even if you think you are good in this area. If you know you need some work, or not, this book will help you get to the next level. 


It’s clear that Michelle is an expert when it comes to relationship building. Incredibly grateful for the work that went into this book! 


As an Introvert who works in the public sphere, I consume a lot of media on relationship building, and networking. This book was exceptional among them. It contains solid, actionable information, anecdotes, and the insights of other subject matter experts that Lederman interviewed for the book. It was a really enjoyable read. Additionally, Michelle Tillis Lederman narrates beautifully throughout which allowed me to listen to the book a second time en route to a big convention. I have certainly recommended it in my circle and recommend it to you. 

Gina Kieninger